
The other terms designated for
IDEA are SIMPLICITY & AFFORDABILITY.The customer center tariff are meant to best suit your pursuits and keep your packet heavy. With Idea one can enjoy "Rome like Home" type experience. Idea is the first telecom operator in INDIA with such facility. Idea has cut the call rates range on all made of communication from sms based to voice based ones,to provide best value for money. Features like latest ringtones download,the freshest joke,train arrival and departure time and also the aeroplane flight times all can be had with Idea. Other features like movie ticket booking,latest cricket score ,some importantstock informations,downloading games or chatting online can also be enjoyed through IDEA.If someone is interested in knowing the number of callers on the handset,then implementing caller line identification Presentation(CLIP) is the best option;which will help you accept/reject call according to your needs. At times due to technical problems CLIP donot function properly. Bill for CLIP is paid along with rental.

Call hold/Wait is a feature that help you make another call, while you are busy with one call, without letting it disconnected. Using Menu one can activate call waiting. For this facility one will be billed only for outgoing calls and no rental.

Like Airtel, Idea is also equipped with facility of call conference, with upto five people. Conference can be made from either cellular or Landline phones, including STD and ISD calls. To make a conference call while talking, someone first place the phone on hold mode than select one number you want to keep on conference, after than moving through menu, select conference. Repeating the steps, you can make one another person on conference.

With Idea cellular now, a call can be diverted to anyother phone whether it be of Idea, Airtel, BSNL. Calls can be diverted Unconditionally i.e. without ringing, a call will be diverted by default or a call can be diverted conditionally, under the given standards:-first when the cell is busy, Second when the call is not answerable, Third when the cell is either switched off or is in no coverage area.

Idea billing can be done by sending Short Message to a Bank ATM, or the postpaid payment can be done at any Grocery shop which is selling Idea Mobile phone along with their connection.